Louis Nzegwu


Professor

1120 Ullsvik Hall
608.342.1465

Educational Background

  • Doctorate (ABD) in International Business, Nova Southeastern University.
  • Master of Business Administration, Morgan State University
  • Master of Education in Education Administration, University of Southern Mississippi
  • Master of Science in Agricultural Economics, Alcorn State University

Professional Experience
Nzegwu is a professor of business administration at the University of Wisconsin-Platteville. Prior to joining the UW-Platteville faculty in 1991, Nzegwu was on the faculty of business administration at Alcorn State University, Lorman, Mississippi, for ten years.

He has taught a variety of marketing courses, including Sales Management, Marketing Management, Marketing Research, and Global Marketing courses, among others. In addition to classroom instruction, Nzegwu instructs print and online courses for the University of Wisconsin System’s Distance Learning Innovation Program. In addition to many courses he instructs, Nzegwu’s commitment to UW-Platteville includes serving on several university courses at Lands’ End for UW-Platteville’s Office of Continuing Education.

Nzegwu has authored, co-authored and presented numerous papers; served as paper reviewer and panelist at several state, regional and international conferences; and acted as a textbook consultant.  He is a recipient of several teaching excellence awards, including the 2007 University of Wisconsin System – Underkofler Award for Teaching Excellence, in 2007 Nzegwu was named as a Wisconsin Teaching Scholar by the University of Wisconsin System an honor given to outstanding faculty member in the University of Wisconsin System, 2004 UW – Platteville Teaching Excellence Award and 2005 College of Business, Industry, Life Science and Agriculture (BILSA) Thomas and Lee Ann Lindahl Teaching Excellence Award. In 2002 and again in 2003, the American Marketing Association honored Nzegwu with the distinguished Teaching Innovation Service Award.

In 2002, Wisconsin Governor Scott McCallum recognized Nzegwu as one of Wisconsin’s 100 top researchers.  As a recipient of numerous external and internal grants, Nzegwu was recently honored as a “Wisconsin Idea Fellow” by the UW System Board of Regents for his contribution in helping to improve the quality of life in Wisconsin through his international activities. In 2006, Nzegwu led the UW-Platteville IBRC to receive the State of Wisconsin’s distinguished Governor’s Export Achievement Award, which is an award presented to organizations that has assisted Wisconsin Businesses achieve significant improvement in promoting exports.

In addition to teaching, he has been involved in a series of management development programs with market planning groups, especially in the area of global business strategies. Past president of the Platteville Rotary Club, Nzegwu is listed among Who’s Who in the Midwest, Personalities of the South, Personalities of American, and Who’s Who in Emerging Leaders of America.

Nzegwu has traveled extensively in Europe, Asia, North America, and Africa and has taught a variety of executive programs in Malaysia, Nigeria, Singapore, and Hong Kong, and has consulted for several organizations; both profit and not-for-profit.  Nzegwu holds several memberships in Professional associations. Among these are The American Marketing Association, Academy of International Business, The Midwest Marketing Association, and the Academy of World Business. He presently serves on the editorial board of The Journal of African Business as well as on the advisory board of the Academy of World Business, Marketing & Management.

Personal Information
Nzegwu has traveled extensively in Europe, Asia, North America, and Africa. He has done further studies at Prairie View A&M University in Prairie View, Texas. He is married to Mary Nzegwu with four children and currently resides in Platteville, WI.